Digital Commerce

Ecommerce Marketing Services

Ecommerce marketing services for Shopify and Magento stores. Codnity brings visitors in with search and ads, turns them into buyers, and brings them back with email.

See the three jobs

Clients93 projects · 38+ clients

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Convert: ecommerce conversion rate optimisation

Ecommerce conversion rate optimisation turns the visitors you already pay for into orders. It sits close to the build, so our developers make the changes.

Faster mobile pages

Pages that load fast on a phone, where most visitors shop.

Clearer product pages

Sizes, delivery costs and reviews where buyers look for them.

A shorter checkout

Fewer steps and the payment methods your buyers expect.

Tests judged on orders

One change at a time, kept only if orders go up.

Measured withGoogle AnalyticsHotjarShopifyMagentoChanges ship through Shopify store development or Magento store development.

Come back: ecommerce email marketing and retargeting

Ecommerce email marketing and retargeting turn first orders into repeat orders. Once they are set up, the flows run on their own.

Email flows

  1. On sign-upWelcome

    A reason to place the first order.

  2. After 1 hourAbandoned cart

    A reminder with the items left behind.

  3. After deliveryAfter purchase

    Delivery tips, then a review request.

  4. After 60 daysWin-back

    A nudge for customers who went quiet.

KlaviyoMailchimpMailerLite

Retargeting

Ads for people who visited but did not buy, on Facebook, Instagram, YouTube and Google.

MetaInstagramYouTubeGoogle Ads

Klaviyo, Mailchimp or MailerLite get every order and customer through our ecommerce integration services.

Ecommerce marketing case study

Ecommerce marketing services in practice: PuzzlesPrint, after a Shopify rebuild, checkout incentives and email flows.

Case 01Shopify rebuild and email

PuzzlesPrint · custom photo puzzles

More revenue per visitor for PuzzlesPrint

A product customers praised, on a slow WordPress store full of plugins. We rebuilt it on Shopify, cut customising from seven clicks to one, and added abandoned-cart and post-purchase emails.

6.02%organic conversion rate
+87%email revenue
+67%average order value
Read the case study
PuzzlesPrint on Shopify: the custom photo puzzle product page with its rating, price and delivery promises, and the cart with a free-shipping progress bar.

Ecommerce marketing services in 3 steps

Ecommerce marketing starts with an audit, so the first money goes where your store loses the most.

  1. Audit

    We find the stage where your store loses the most: traffic, conversion or repeat orders.

  2. Plan

    A 90-day plan with the channels to start, the budget and the numbers we will report.

  3. Run and report

    Monthly work and a report on store revenue, so you see what each channel brings.

Ecommerce marketing services FAQ

Short answers about ecommerce marketing services. Ask Cody for anything else.

What do ecommerce marketing services include?

Ecommerce marketing services cover three jobs: bringing visitors in with SEO, AI search and ads, turning them into buyers, and bringing them back with email and retargeting. We start with the stage that loses your store the most revenue.

What does ecommerce SEO include?

Ecommerce SEO covers a keyword map for every category, technical and speed fixes, structured data for products and links from relevant sites. Each month we report rankings and the revenue that organic search brings, from Google Search Console and your store's analytics.

Which ad channels do you run for online stores?

We run Google Shopping and search campaigns plus Facebook, Instagram, YouTube and TikTok ads for Shopify and Magento stores. Every campaign is judged on store orders and margin against one number we agree with you, so spend moves to what sells.

Can you run ChatGPT Ads for our store in Europe?

ChatGPT Ads availability depends on the country, and OpenAI lists where businesses can advertise on its Ads Manager availability page. We check that your market and account qualify before we propose a test, and take on setup or management only once that is confirmed.

How can I improve ecommerce conversion rate without increasing ad spend?

You improve an ecommerce conversion rate by removing the friction your store already has, such as unclear sizing, delivery costs shown late, slow mobile pages and a long checkout. We change one thing at a time and keep a change only if orders go up.

Who makes the conversion changes on our store?

Our Shopify and Magento developers make the conversion changes themselves, so a test goes live without waiting for another agency. Speed fixes, product page changes and checkout steps ship through the team that builds stores, and Google Analytics and Hotjar measure each one.

Which email automations should an online store launch first?

An online store should launch the flows that run on store events first: welcome, abandoned cart and post-purchase. Replenishment and win-back come next, once you have repeat buyers, and we report each flow by the repeat orders it brings.

How does retargeting work for an online store?

Retargeting shows ads to people who visited your store and left without buying, on Facebook, Instagram, YouTube and Google. It works best next to email flows: email reaches the customers who left an address, and retargeting reaches the rest.

How do you measure ecommerce marketing?

We measure ecommerce marketing against one business number we agree with you, such as orders or margin. Ad platforms, analytics and the store each count sales differently, so we explain those definitions before drawing conclusions.

What results has ecommerce marketing brought your clients?

For PuzzlesPrint, a custom photo puzzle store, a Shopify rebuild with checkout incentives and email flows brought +87% email revenue and +67% average order value, with a 6.02% organic conversion rate. The published case study has the details.

Which ecommerce marketing activity should we fix first?

Fix the stage where your store loses the most customers first. If buyers leave at checkout, fix conversion before buying more traffic, and if few customers order twice, start with email and retention. The audit shows which stage that is.

What happens in an ecommerce marketing audit?

An ecommerce marketing audit finds the stage where your store loses the most: traffic, conversion or repeat orders. You get a 90-day plan with the channels to start, the budget and the numbers we will report each month.

How much do ecommerce marketing services cost?

Ecommerce marketing services are priced as a monthly fee per channel, plus the ad spend you pay Google or Meta directly. Most stores start with one or two channels, and after the audit we send a monthly price for the plan.

Let's plan your ecommerce marketing

Tell us about your store, where it sells and what you want to improve. We look at the numbers before recommending where to start.

Talk to the person planning it Niklāvs leads Growth and content and replies within one working day.
Or write directlyhello@codnity.comRiga · London · US East Coast
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Insights

What we learn building AI systems, reports, secure software and stores, written down.

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